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Impacto del coronavirus en los canales de compra de alimentos envasados

12/10/2020
Paula Goni Profile Picture
Paula Goni Bio
Andres Chehtman Profile Picture
Andres Chehtman Bio
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El coronavirus (COVID-19) continúa modificando los valores, prioridades y hábitos de compra de los consumidores globales y diversas tendencias se reflejan cada vez más en América Latina. Aproximadamente un tercio de los consumidores latinoamericanos hacen compras de alimentos y bebidas por medio de su smartphone habitualmente, de acuerdo con la encuesta al Consumidor Digital de Euromonitor, realizada entre marzo y abril de 2020. 

Por otro lado, el e-commerce, incluyendo el de comida empacada, ha crecido a tasas de tres dígitos en países como Chile, Colombia y Argentina. Esta tendencia se ha visto reflejada tanto en páginas web y apps de retailers, como en el crecimiento del Direct to Consumer y de las aplicaciones de última milla como Rappi y Cornershop. Este ecosistema online no solo es una ventaja para el consumidor, sino que ha permitido a los retailers y a las empresas de consumo masivo apalancar sus negocios físicos que han sufrido por los cierres de tiendas en todos los países de Latinoamérica.

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