Experience More is transforming in the current climate due to inflationary pressures eating into consumers’ discretionary spending, yet the desire for experiences regardless of channel – in real life or the metaverse – remains unabated. Brands are adopting a ‘less is more’ approach, with no-frills, removing filters, reducing choice and knocking down barriers to ensure that brand experiences are inclusive and appealing to all, opening up new opportunities to forge long lasting connections.
Households are getting smaller, older and more urban, and this shift is redrawing consumer demand. This report quantifies where the next 439 million households…
View ReportHousehold growth now comes from older people and people living alone. This report maps five trends: Silver Household Economy, Living Alone: The Rise of the Solo…
View ReportBelgium is an affluent, densely populated and ageing market where population growth depends on migration, as deaths now outnumber births. Single-person living…
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