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The Men's Grooming Market in South Africa

7/26/2019
Rubab Abdoolla Profile Picture
Rubab Abdoolla Bio
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Men’s grooming is finally taking off both in South Africa and the region as a whole. It is one of the strongest growing categories in beauty and personal care, posting a nine percent value growth in 2018. The South African market is still highly dominated by the most traditional categories, such as deodorants, shaving products and fragrances, but other non-traditional categories are poised to rise in the men's grooming market.

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