In this co-branded podcast originally recorded for Asian Agribiz, Aileen Supriyadi, Senior Analyst at Euromonitor International discusses the trends that are encouraging the growth of the animal protein industry - despite the challenges brought on by the COVID-19 pandemic. Aileen addresses innovation, convenience, technology adoption and food safety, a behavioral reset and how consumers are moving from bricks to clicks and away from traditional markets. Finally, she explains the emphasis on wellness, health, and safety and the many ways in which producers can leverage this shift.