Social media is ever-pervasive and has changed the way consumers are buying products and making shopping decisions. Join our Local Product Marketing Lead, Danielle Brouwer and Research Consultant, Amrutha Shridhar, as they discuss authenticity on social media and which type of consumer is most likely to be influenced by social media marketing.
Consumer Trends
We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.
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Using Consumer Insights to your Advantage: How Social Media is Influencing Shopping
1/20/2020
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