Hong Kong
English, Chinese
As a key contact for Asia Pacific, Prudence actively engages with clients in this region, authoring strategy briefings and other content pertaining to travel trends in key Asian markets. She has been quoted by journalists across a range of media, including the BBC, CNBC, Nikkei and SCMP.
Prudence specialises in travel and loyalty. She is a core project team member covering the travel industry, facilitating the research process across the Asia Pacific region. Prior to joining Euromonitor, Prudence gained experience in sales and market planning in the luxury fashion industry, with a geographic specialism in Greater China, Japan and South Korea.
As the tangible representation of a brand’s identity, packaging bridges the gap between digital impressions and real-world experience, influencing consumer trust, perceived quality and buying behaviour.
Consumer expectations are shifting and new technologies are emerging, making the cost of inaction increasingly significant. Businesses must reassess their strategic actions to future-proof their loyalty programs. By embracing high-impact trends driven by innovation and consumer-centric approaches, brands can differentiate themselves from the competition and ensure long-term success. This piece discusses the seven key areas players are pursuing to improve and enhance loyalty programmes.
Asia Pacific’s pet population grew at a CAGR of 2.4% between 2019 and 2024. The rise of lifestyle choices, such as DINKWADs (double income, no kids, with a dog), are bringing forth pet parents’ desire to include their animal companions in multiple aspects of their lives, both within and outside the home.