Webinar
No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Quinn Mai
AnalystShanghai
Chinese, English
Quinn takes part in research across multiple industries, as well as client engagement and commercial and consulting support.
Quinn has conducted research on apparel and footwear, tissue and hygiene, pet care and snacks. She has communicated with many clients across a range of industries and has a special interest in maternal and infant topics. She previously worked as consulting project manager, covering both industrial and consumer sides of market research.
Related to Alcoholic Drinks
Article
Coffee’s Next Phase: Personalised Energy for Modern Lifestyles
Coffee has long been one of the world’s most established sources of everyday energy but is facing increasing competition. Modern consumers are seeking greater control over their energy, focus and wellbeing, while energy drinks and supplements often communicate their functional benefits more explicitly.
Article
What Product Survival Analysis Reveals About Health Claims in Soft Drinks
Not all health claims create value equally. By analysing the survival of thousands of US soft drink SKUs between 2023 and 2026, Euromonitor International's Product Survival Model reveals how the same claim can be associated with stronger product longevity in one category and weaker performance in another. Using immune health and sugar reduction as examples, this article highlights why category context matters and why popular claims do not automatically translate into survivability. It also shows how identifying claims with no measurable impact can be just as valuable, helping innovation teams make more informed formulation, communication and SKU optimisation decisions.
