Webinar
No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Follow:
Rachel Kok
AssociateSingapore
English, Chinese
Rachel researches industries relating to beauty and fashion and home and technology. She has a special interest in producing content and client engagement in the beauty and personal care industry and in tissue and hygiene.
Rachel provides insights into consumer and industry behaviour across multiple industries in Southeast Asia. She is particularly interested in the pursuit and implementation of health and beauty interests and understanding the impact of demographics on accordant demand. Rachel started working in Euromonitor as a Research Associate in 2022, researching on beauty and fashion and home and technology industries in Singapore, before moving on to cover other Southeast Asian markets including Thailand and Vietnam.
Related to Payments and Lending
Article
K-Beauty Tech Sees Challenges Adapting to US Consumption
Since COVID-19, technology innovations and the adoption of cross-cutting consumer behaviour across countries have sharpened, through the impact of influencers on TikTok etc. Accessibility to trends worldwide consistently generates outsized impact within entire categories and industries. K-beauty devices substantially underlie these growth rates, with LED masks gaining popularity among US consumers. But what does that mean for K-beauty devices overall?
Article
From Social Commerce to Phygital Collectibles: Five Trends Reshaping Toys and Games
The toys and games industry is shifting from a focus on ownership to engagement, as consumers increasingly seek products that deliver social connection, self-expression, wellbeing and ongoing experiences. Social commerce, phygital ecosystems, kidult demand, localisation and mindful play are creating new opportunities for brands to extend engagement beyond the initial purchase and generate recurring revenue. Companies that successfully blend physical and digital play, build communities and create emotionally relevant experiences will be best positioned to capture future growth.
