B2B drives market demand, with B2B spending representing 66.2% of total demand in 2020. Globo Comunicação e Participações SA is the largest company in Brazil, generating 6.9% of the industry’s total turnover in 2020. The industry is fragmented, with the top five companies generating 13.0% of total turnover in 2020. The total number of companies decreases in 2020, to 25,189 units. The costs of the industry decrease by 25.8% in 2020, largely driven by declining B2B costs. The industry’s profitability decreases and stands at 13.9% of turnover in 2020. With turnover of USD9.6 billion, Brazil accounts for 40.0% of the Latin America total in 2020.
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This Euromonitor industrial report provides unique information on Radio and TV in Brazil: ISIC 9213. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Radio and TV in Brazil: ISIC 9213 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
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