Raphael Moreau

Raphael Moreau

Senior Consultant

Düsseldorf

French, German, English

Raphael is responsible for analysing the latest trends and developments influencing the global food and drinks industries, with a primary focus on the German market.

Raphael's career at Euromonitor spans a vast number of industries. He spent ten years building knowledge and in-depth understanding of the retailing industry, before specialising in food and nutrition from 2014-2020. In 2020, his remit expanded to encompass the drinks and tobacco industries.

Expertise

Related to Alcoholic Drinks

Article

What Product Survival Analysis Reveals About Health Claims in Soft Drinks

Not all health claims create value equally. By analysing the survival of thousands of US soft drink SKUs between 2023 and 2026, Euromonitor International's Product Survival Model reveals how the same claim can be associated with stronger product longevity in one category and weaker performance in another. Using immune health and sugar reduction as examples, this article highlights why category context matters and why popular claims do not automatically translate into survivability. It also shows how identifying claims with no measurable impact can be just as valuable, helping innovation teams make more informed formulation, communication and SKU optimisation decisions.

Innovation Soft Drinks
Author image
Jared Conway
Head of Research: Product Development and Training

Events

In person Upcoming
15 September 2026 11:30 CET

InterTabac 2026

Germany – Dortmund Exhibition Center, Rheinlanddamm 200, 44139 Dortmund

The leading trade fair for tobacco products and smoking accessories.

Tobacco
Speakers: Erwin Henriquez, Raphael Moreau
In person Past event
17 March 2026 09:00 CET

eTail Germany 2026

Germany – Hotel Palace Berlin, Budapester Str. 45, 10787, Berlin

Connect with heads of e-commerce, digital and marketing from the leading German retailers and brands to explore the latest and greatest innovations in the fast-evolving retail industry.

Retail
Speaker: Raphael Moreau
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