Webinar
No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Raphael Moreau
Senior ConsultantDüsseldorf
French, German, English
Raphael is responsible for analysing the latest trends and developments influencing the global food and drinks industries, with a primary focus on the German market.
Raphael's career at Euromonitor spans a vast number of industries. He spent ten years building knowledge and in-depth understanding of the retailing industry, before specialising in food and nutrition from 2014-2020. In 2020, his remit expanded to encompass the drinks and tobacco industries.
Related to Alcoholic Drinks
Article
Coffee’s Next Phase: Personalised Energy for Modern Lifestyles
Coffee has long been one of the world’s most established sources of everyday energy but is facing increasing competition. Modern consumers are seeking greater control over their energy, focus and wellbeing, while energy drinks and supplements often communicate their functional benefits more explicitly.
Article
What Product Survival Analysis Reveals About Health Claims in Soft Drinks
Not all health claims create value equally. By analysing the survival of thousands of US soft drink SKUs between 2023 and 2026, Euromonitor International's Product Survival Model reveals how the same claim can be associated with stronger product longevity in one category and weaker performance in another. Using immune health and sugar reduction as examples, this article highlights why category context matters and why popular claims do not automatically translate into survivability. It also shows how identifying claims with no measurable impact can be just as valuable, helping innovation teams make more informed formulation, communication and SKU optimisation decisions.
Events
In person
Past event
InterTabac 2026
Germany – Dortmund Exhibition Center, Rheinlanddamm 200, 44139 Dortmund
The leading trade fair for tobacco products and smoking accessories.
Speakers:
Erwin Henriquez, Raphael Moreau
In person
Past event
eTail Germany 2026
Germany – Hotel Palace Berlin, Budapester Str. 45, 10787, Berlin
Connect with heads of e-commerce, digital and marketing from the leading German retailers and brands to explore the latest and greatest innovations in the fast-evolving retail industry.
Speaker:
Raphael Moreau