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Rodrigo Mattos
Research AnalystSão Paulo
English, Portuguese
Rodrigo focuses on client needs in drinks in Brazil, although with a wider, regional focus where needed. His expertise is perhaps strongest in alcoholic drinks, where he works in the central project team.
Rodrigo advises clients on a variety of topics in drinks, packaging, B2B, with a keen interest in forecasting and innovation in these areas. Particular areas of specialisation include alcoholic drinks health and wellness beverages, coffee, and drinks trends in developing markets. Rodrigo graduated in International Relations, with a post-graduate degree in Business. He has been quoted in several major Brazilian publications, such as Folha de S.Paulo, Valor Economico, G1 and Estadão.
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The Trillion Litre Channel: Why Small Grocers Hold The Key
Globally, soft drinks sales are on course to reach one trillion litres by 2030. Yet very little of that growth will come from supermarket aisles in Europe or North America. It will instead come from kiranas, warungs, tiendas and kiosks across Africa, Asia and Latin America - markets where preserving affordability and entry-level brand accessibility are key. New AI-powered shelf audits can show what it takes to win in this fragmented, under-measured channel.
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The Rise of Chinese Beverage Brands in Southeast Asia
Southeast Asia remains an attractive region for Chinese beverage companies to expand and grow their global footprint. Following the footsteps of Chinese coffee and tea shops like Luckin and Chagee, beverage players like Eastroc Beverages and Nongfu Spring are expanding into Southeast Asia, becoming global beverage brands. Retail value sales of soft drinks in Southeast Asia will record a 3% CAGR over 2025-2030, hitting USD29.7 billion in 2030.
