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São Paulo
English, Portuguese
Rodrigo focuses on client needs in drinks in Brazil, although with a wider, regional focus where needed. His expertise is perhaps strongest in alcoholic drinks, where he works in the central project team.
Rodrigo advises clients on a variety of topics in drinks, packaging, B2B, with a keen interest in forecasting and innovation in these areas. Particular areas of specialisation include alcoholic drinks health and wellness beverages, coffee, and drinks trends in developing markets. Rodrigo graduated in International Relations, with a post-graduate degree in Business. He has been quoted in several major Brazilian publications, such as Folha de S.Paulo, Valor Economico, G1 and Estadão.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Southeast Asia remains an attractive region for Chinese beverage companies to expand and grow their global footprint. Following the footsteps of Chinese coffee and tea shops like Luckin and Chagee, beverage players like Eastroc Beverages and Nongfu Spring are expanding into Southeast Asia, becoming global beverage brands. Retail value sales of soft drinks in Southeast Asia will record a 3% CAGR over 2025-2030, hitting USD29.7 billion in 2030.
Coffee has long been one of the world’s most established sources of everyday energy but is facing increasing competition. Modern consumers are seeking greater control over their energy, focus and wellbeing, while energy drinks and supplements often communicate their functional benefits more explicitly.