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Country Report

Sanitary Protection in

Sanitary Protection in the US

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Home seclusion drives demand, while family planning and income squeeze curtail growth

In 2020, short-lived early stockpiling and extended at-home seclusion nudged sales of disposable sanitary protection products slightly higher from the previous year. However, gains were limited, partially because pandemic-induced economic and health uncertainty drove further adoption of family planning methods such as contraceptive care, thus obviating the need for sanitary protection products.

Bifurcating product dynamic persists, while more underwear options surface

In 2020, pantyliners and slim/thin/ultra-thin towels posted gains while tampons remained in decline. Liners and light pads continued to benefit from their versatility as protection against both menstruation and light incontinence, as well as their compatibility to an active lifestyle.

Connecting feminine care with holistic self-care reinforces customer engagement

Successful rising brands in sanitary protection continued tying menstrual care with broader wellness management and promoting self-care as an approach to managing menstruation. Such move not only tackled the stigma surrounding menstruation but also enhanced customer loyalty by offering a one-stop shop for a variety of correlated products.

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Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in USA market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in USA?
What are the major brands in USA?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion drives demand, while family planning and income squeeze curtail growth

Bifurcating product dynamic persists, while more underwear options surface

Connecting feminine care with holistic self-care reinforces customer engagement

RECOVERY AND OPPORTUNITIES

Demand softens as restrictions ease, while unfavourable demographic trends hinder long-term growth

Sustainability focus and user-centred innovation remain key pillars of brand differentiation

DTC strategy gains new significance, while bricks-and-mortar remains a key destination

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 3 Retail Sales of Tampons by Application Format: % Value 2015-2020
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Tissue and Hygiene in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What’s next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 8 Birth Rates 2015-2020
Table 9 Infant Population 2015-2020
Table 10 Female Population by Age 2015-2020
Table 11 Total Population by Age 2015-2020
Table 12 Households 2015-2020
Table 13 Forecast Infant Population 2020-2025
Table 14 Forecast Female Population by Age 2020-2025
Table 15 Forecast Total Population by Age 2020-2025
Table 16 Forecast Households 2020-2025

MARKET DATA

Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sanitary Protection in the US

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Home seclusion drives demand, while family planning and income squeeze curtail growth

Bifurcating product dynamic persists, while more underwear options surface

Connecting feminine care with holistic self-care reinforces customer engagement

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Sanitary Protection in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion drives demand, while family planning and income squeeze curtail growth

Bifurcating product dynamic persists, while more underwear options surface

Connecting feminine care with holistic self-care reinforces customer engagement

RECOVERY AND OPPORTUNITIES

Demand softens as restrictions ease, while unfavourable demographic trends hinder long-term growth

Sustainability focus and user-centred innovation remain key pillars of brand differentiation

DTC strategy gains new significance, while bricks-and-mortar remains a key destination

CATEGORY DATA

Tissue and Hygiene in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What’s next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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