Depopulation in Serbia from 2021-2040 will be the result of the rising death rate and reduced births. Improved living standards and declining births will see ageing continue, with over a quarter of the population being 65+ by 2040. The rural population will continue to decrease as citizens migrate to cities for employment opportunities, with a rise in women entering the workforce. Ongoing urbanisation and increased disposable incomes will aid Serbia's appeal as a consumer market in 2040.
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