Skopje in North Macedonia

July 2023

The Skopje in North Macedonia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On top of the consumer analysis, economic city landscape is represented including statistics and projections for key macroeconomic, labour and transport indicators.

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Overview:

Skopje in North Macedonia is based on Euromonitor’s City Scorecard. The scorecard is a benchmarking tool used to evaluate the consumer and economic performance of 1,000+ largest cities globally. The scorecard considers indicators across eight key pillars that are at the core of a city’s consumer market development. The scorecard is built by ranking cities in a country/regional context and provides an easy-to-understand system to quickly identify city-specific risks and opportunities.

Euromonitor’s City Scorecard covers over 30 indicators in eight pillars:
• Population
• Consumer Expenditure
• Digital Consumer
• Wealth
• Possession of Household Durables
• Economy
• Labour
• Transport

Skopje in North Macedonia helps to evaluate potential market size by city and formulate a more informed image of the urban consumer. Key economic indicators combined with income, spending and employment data help businesses map potential market sizes. Comparative data and newest city insights will help businesses customize and tailor country market entry strategies pinpointing the cities with the most future potential.

The Skopje in North Macedonia market research report includes:

  • Major Skopje cities scorecard
  • Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
  • Historic data on population, consumer expenditure, digital consumer and other indicators
  • Five-year forecasts of trends and city growth

The Skopje in North Macedonia in Skopje report answers: 

  • How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
  • Which cities will be the fastest growing in Skopje?
  • What is the consumer market potential in specific cities?
  • Which cities in “Country” have the largest number of wealthy consumers?
  • How does the city affordability differ across country and region?
  • How does labour productivity differ across cities?
  • What is the household profile in different cities?

Skopje in North Macedonia

HEADLINES

Chart 1 Skopje City Scorecard Rankings Among 124 Eastern Europe Cities
Summary 1 City Scorecard Compared to and 2022
Chart 2 Key Skopje Population Indicators Compared to North Macedonia and Eastern Europe 2022
Chart 3 Skopje Population Growth Compared to North Macedonia and Eastern Europe 2017-2027
Chart 4 Skopje Growth Index of Population Aged 0-14, 15-64 and 65+ Year-Olds 2017-2027
Chart 5 Skopje Population by Age and Sex 2022
Chart 6 Skopje Consumer Expenditure per Capita Compared to North Macedonia and Eastern Europe 2017-2027
Chart 7 Skopje Consumer Expenditure Structure 2022
Chart 8 Key Skopje Digital Consumer Statistics Compared to North Macedonia and Eastern Europe 2022
Chart 9 Digital Consumer Historic Growth and Forecasts in Skopje 2017-2027
Chart 10 Skopje Disposable Income per Household Compared to North Macedonia and Eastern Europe 2017-2027
Chart 11 Number of Households by Disposable Income Band in Skopje 2017/2022/2027
Chart 12 Wealthy Consumers: Number of Households with Disposable Income Over USD150,000 in Skopje: 2017-2027
Chart 13 Skopje Household Possession of Kitchen Durables Compared to North Macedonia and Eastern Europe 2022: % of Households
Chart 14 Skopje Possession of Entertainment Electronics Compared to North Macedonia and Eastern Europe 2022: % of Households
Chart 15 Skopje Household Possession of Other Durables Compared to North Macedonia and Eastern Europe 2022: % of Households
Chart 16 Skopje GDP per Capita Compared to North Macedonia and Eastern Europe 2017-2027
Chart 17 Skopje Real GDP Growth Compared to North Macedonia and Eastern Europe 2017-2027
Chart 18 Skopje Inflation Compared to North Macedonia and Eastern Europe 2017-2027
Chart 19 Skopje Labour Indicators Compared to North Macedonia and Eastern Europe 2022
Chart 20 Economically Active Population and Unemployment Rate in Skopje 2017-2022
Chart 21 Skopje Labour Productivity Compared to North Macedonia and Eastern Europe 2017-2022
Chart 22 Number of Airport Passengers in Skopje 2017-2022
Chart 23 Automotive Circulation in Skopje 2017-2022
Chart 24 Skopje Transport Possession Compared to North Macedonia and Eastern Europe 2022: % of Households
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