Consumer appliances and electronics benchmarking
Benchmark your category performance against competitors quarterly, consistently and globally – so your next move is confident, not guesswork.
Try our interactive demoWhy benchmarking matters more than ever in consumer appliances and electronics
E‑commerce now represents 22% of consumer electronics and 40% of global appliances retail volume, yet visibility remains fragmented across markets and retailers. Traditional tracking methods cannot keep pace with fast‑changing online dynamics - leaving brands unsure of how they’re performing or where the greatest opportunities lie.
Euromonitor's benchmarking solution gives you a unified, trusted, and detailed view of online and offline sales to help you make confident decisions about where and how to grow.
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Challenges we help you solve
Limited visibility
Struggling with inconsistent visibility across regions, categories, and channels? We bring clarity and consistency to your reporting.
Competitive performance
Unsure how your performance stacks up against competitors? We provide the insights you need to benchmark effectively and stay ahead.
Growth targets
Facing targets that lead to poor resource allocation? We help you set achievable goals backed by data-driven strategies.
See it in action
Explore our interactive dashboard showing quarterly consumer appliance and electronics brand share trends, by category and by retailer.
What you'll get — at a glance
How Euromonitor’s consumer appliance and electronics research is different:
- Retailer‑level insights - not just top‑line market numbers
- Triangulated with offline and expert input for robustness
- Built to your taxonomy and decision cadence quarterly
- Delivered as interactive dashboards plus concise quarterly briefs
Understand how your brand is performing by market, category and channel with granular quarterly data.
Category‑level forecasts with drivers and headwinds to support strategic planning and budgeting.
Select the retailers, markets and categories that matter to you, aligned to your custom taxonomy.
Identify where you win and where competitors are gaining ground.
Track Marketplace, Retail.com, DTC and other sub‑channels consistently.
What you can expect:
- Our consulting team will reach out to schedule a follow up to gain a deeper understanding of your business needs
- Experience a personalised walkthrough of the platform
- We’ll follow up with a tailored solution and clear next steps
Euromonitor is trusted by leading global appliance and electronic manufacturers to provide accurate, consistent and actionable industry insights, with:
- 6,000+ custom projects delivered
- 100+ focused on consumer appliances and electronics
- Quarterly Excel/PBI dashboards
- Market, category and brand‑level data tables
- Retailer sales splits (Marketplace / Retail.com / DTC)
- Price tier segmentation
- SKU‑level insights (pricing, promotions, reviews)
- Category and sub‑category forecasting
- Industry experts validating every output