Home furnishings and home improvement benchmarking
Benchmark your category performance quarterly to stay on top of seasonal shifts and inform timely, tactical and confident inventory and marketing decisions.
Explore the dataAct faster with clear, data‑backed home furnishing and improvement category signals
Shifts across home furnishings and improvement categories reshape demand fast, yet most brands rely on annual and often outdated reports to plan. This lag leaves teams unsure which sub-categories are rising, which are declining and how channel dynamics are evolving.
Euromonitor’s benchmarking solution provides quarterly market size, growth and channel data at product level— enabling you to set realistic targets, optimise assortment and improve range planning, promotional timing and channel mix. With a clear, current view of where momentum is building or fading, you can act faster, reduce inventory risk and invest with confidence.
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Challenges we help you solve
Limited visibility
Get clear, quarterly performance visibility across categories so you can spot fast-moving, seasonal shifts early.
Channel clarity
Pinpoint the products driving online and brick-and-mortar growth to focus investment on where it performs best.
Confident decision-making
Remove uncertainty from inventory, pricing and marketing decisions with timely category data.
What you'll get — at a glance
How Euromonitor’s home and garden research is different:
- Brand‑level insights, not just top‑line market numbers
- Triangulated with online/offline channel splits and expert input for robust, credible results
- Built to your taxonomy and decision cadence, with quarterly delivery available
- Delivered as interactive dashboards or data packages, plus concise reports
Understand how your brand is performing by market, category and channel — spotting seasonal shifts and growth drivers without the bias of internal reporting.
Gain a clear view of category‑level forecasts, growth drivers and potential headwinds to make more informed range decisions.
Select the markets and frequency that matter to you, with data mapped to your taxonomy to deliver dependable insights that accelerate smart investment.
Access a clear view of real channel spend, enabling you to confidently prioritise investment in high‑growth, high‑impact channels.
What you can expect:
- Our consulting team will reach out to schedule a follow up to gain a deeper understanding of your business needs
- Experience a personalised walkthrough of the platform
- We’ll follow up with a tailored solution and clear next steps
Euromonitor is trusted by leading global home and garden brands to provide accurate, consistent and actionable industry insights with:
- Quarterly interactive dashboards or data packages
- 100+ focused on consumer appliances and electronics
- Market, category and brand-level data
- Online/Offline channel split
- Granular taxonomy and high cadence
- Granular customisable product level segmentation
- Human-led intelligence, enhanced by AI