Missing emerging ingredient trends?
Our team delivers SKU-level insights to identify emerging trends, track ingredient share across markets and maximise product launch success.
Ingredient intelligence with Product Positioning
From trend tracking to pricing intelligence, Product Positioning offers granular, SKU-level insights across 8000+ ingredients to strengthen your competitive edge.
Try our interactive demoSuccessful ingredient decisions start with our analytics
Success in today’s ingredient market requires more than intuition - it demands data. Product Positioning delivers real-time SKU-level analytics, uncovering trends, usage patterns and pricing movements across categories and competitors. Make smarter ingredient choices, so your team can seize emerging opportunities and innovate for commercial growth.
Try it for free
Challenges we help you solve
With our experts, you can use Product Positioning to sharpen your ingredients strategies and accelerate growth.
Are your ingredients worth the premium?
We will provide in-depth analysis so your team can understand ingredient-driven price premiums.
Are you staying ahead of competitors?
Leverage our sizing demand data and expert guidance to identify the most impactful white space opportunities.
See it in action
Use our interactive dashboard to see how your team will discover ingredient trends and emerging strategic opportunities.
What you'll get — at a glance
Unlock the most comprehensive ingredient data with Product Positioning
Our consulting team uncover where ingredients can add value, show how positioning can be strengthened and provide the ingredient pathways needed to create commercially successful products.
Tens of millions of SKUs from 40 countries are tracked daily.
Reliable data powered by 50+ years of consumer goods industry experience combined with our data science and taxonomy expertise.
60+ top-class Data Scientists, Computer Scientists, Data Engineers, Statisticians, Mathematicians and Economists.
Coverage of a broad range of online retailers, including omnichannel, direct-to-consumer and digitally native players from around the world.
How our ingredients data makes an impact
See how businesses turn ingredient data into a competitive advantage. Explore our case studies to discover how Euromonitor’s ingredient data helps teams stay ahead. With the right ingredient intelligence, your team can formulate products designed to scale—and built to sell.
Ingredients landscape tracking
See how our insights helped an ingredients manufacturer sharpen their product positioning and reformulation plans.
Vitamins and dietary supplements
See how a prominent ingredient manufacturer used Euromonitor data to track Vitamin and Dietary Supplements (VDS) products that featured specific ingredients across 10 countries.
Global botanicals tracking in drinks
Explore how a global supplier of botanicals for drinks could track where priority botanicals appear across drink categories and markets.
What we can help with:
- Identify which ingredients are gaining traction across a variety of different markets
- Separate lasting ingredient trends from fads and identify high-growth ingredients
- Benchmark against competitors for effective positioning
- Make strategic reformulation decisions backed by robust market intelligence
What you can expect:
- Our consulting team will reach out to schedule a follow up to gain a deeper understanding of your business needs
- Experience a personalised walkthrough of the platform
- We’ll follow up with a tailored solution and clear next steps