Accelerate discovery and uncover hidden connections
Finding answers to your biggest questions often means piecing together information from multiple reports and statistical datasets manually.
Passport AI accelerates discovery, retrieving statistical data and insights quickly and uncovering hidden connections and trends.
- Type your questions as you would ask a colleague
- Ask questions in any language


AI-generated answers you can trust
Passport AI answers are based on all of Euromonitor’s proprietary research – built and refined over decades.
You can link to the underlying research behind a response easily, so you always know where an insight came from and can verify it.
- AI-answers derived from proprietary content–-no hallucinations
- Search logic is explained for full transparency
- Answers are fully sourced allowing you to delve deeper
Frequently asked questions?
Passport AI is deliberately engineered to minimise hallucinations by grounding every answer in Euromonitor’s own proprietary research, not the open internet. It uses RetrievalAugmented Generation (RAG) and an AI agent architecture to ensure the model only summarises content that actually exists in Passport, rather than generating new or unverified information.
Every response includes direct links back to the original reports, data tables and written analysis. This builtin traceability reinforces trust and prevents unsupported or fabricated answers.
Yes. Passport AI includes Explanations, a transparency features that show how your question was interpreted – including which datasets or report sections were used, and any assumptions applied along the way. This gives you full visibility into the path from question to answer.
You also get links back to the original content, making it easy to verify the sources behind every insight.
Passport AI may highlight the existence of relevant research that sits outside your current subscription, helping you see where additional insights could be valuable. Full access remains permission based — you’ll only be able to open content included in your subscription — but AI results give you a broader view of what’s available across Passport.
No. Passport AI does not use your queries, data or interactions to train its models. Your questions stay securely within Passport, and all insights generated by Passport AI are based solely on Euromonitor’s proprietary, trusted research — never on client activity. This ensures full confidentiality and responsible AI use at every step.
Our research answers your biggest questions:
- How and where can we grow long term?
- What retail channels should we be active in?
- What can we learn from others in the marketplace?
- How can we improve our product offer?
- Who are our target consumers and how do we attract them?
- How do macro-economic factors impact the business landscape and ease of doing business?
What can you expect:
- An expert will reach out to schedule a demo and gain a deeper understanding of your business needs
- Experience a personalised walkthrough of the platform
- We’ll follow up with a tailored solution and clear next steps