Actionable e‑commerce data
See what's really driving online growth at SKU level and by retailer. Euromonitor gives FMCG teams monthly, SKU-level online sales to support sharper commercial decisions.
Monthly SKU‑level online sales for smarter commercial decisions
Granular
Track monthly online sales at SKU level across key US retailers so you can see exactly which items are driving growth, in what regions and where performance is slipping.
Retailer‑specific
Understand SKU and brand performance by retailer and fulfilment model, helping you evaluate retailer‑specific execution, promotions, pricing and assortment strategies.
Market‑level
Size and compare online sales by US metro market (MSA), enabling sharper prioritisation of markets, retailers and investment decisions beyond national averages.
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50+ retailers
Explore the most important e-commerce retailers in the US and see what’s selling there.
70,000+ brands / 2+mn SKUs
Track countless brands and SKUs to measure performance for you and your competition
7+mn US panellists
Our large consumer panel strengthens accuracy and supports deeper visibility into local market dynamics.
Role-based intelligence to power decisions with confidence
- Provides a unified view of online sales across retailers, regions and fulfilment models
- Reveals important momentum shifts with monthly SKU-level data
- Separates national and local trends in sales
Enable targeted retail actions and focused interventions in specific markets to accelerate growth.
- Measures real online performance
- Consistency from monthly SKU sales
- Drill down by retailer for finer decisions
Support alignment across commercial teams, clearer evaluation of price‑pack outcomes and more confident prioritisation of retailers and markets.
- Track how campaigns and promotions translate to SKU-level online
- Evaluate online impact beyond topline trends
- Drill down by retailer or market
By benchmarking performance over time and against competitors, teams can identify where activation is working—and where optimisation is needed.
- Strengthen price and pack decisions with SKU-level evidence
- Monitor SKU performance by price band and pack size across retailers
- Highlight where competitors consistently gain or lose share
This enables more informed pricing and pack architecture decisions, grounded in observed online sales outcomes rather than assumptions.
- Align activation and media spend to real online demand
- Use SKU-level online sales by US market (MSA) to understand where demand is actually materialising
- Go beyond demographic proxies or national averages
By identifying MSAs where specific SKUs over‑index online, agencies can prioritise local activation. Align retail media plans to the retailers that matter most in each market, and justify investment with clear commercial outcomes.
- Validate growth narratives with early online demand signals
- Use SKU-level online sales by MSA as an early, directional signal of brand momentum and regional demand shifts
By analysing which SKUs and brands are gaining traction in key US markets, teams can enrich investment theses, support diligence and add confidence to valuation discussions with timely, consumer‑led insight.
What you can expect:
- Our team will reach out to schedule a follow up to gain a deeper understanding of your business needs
- Experience a personalised walkthrough of the capability
- We’ll follow up with a tailored solution and clear next steps
See SKU-level online sales for your category
Discover how monthly SKU‑level online sales by retailer and market can support sharper pricing, revenue and e‑commerce decisions. Request a demo to explore how we can fill the gap between high‑level market sizing and operational online execution.