Deeper intelligence with Passport Ingredients
Knowing where ingredients demand is accelerating helps you stay competitive. Get sharper intelligence, expanded market visibility and deeper brand coverage with our ingredients research capabilities. Not a subscriber yet? Speak to an expert today.
Speak to an expertAn ingredients database built around real products
The latest edition of Passport Ingredients hasn’t been refreshed—it’s been rebuilt. By pulling back-of-pack ingredient data from 1,100+ online retailers, Passport Ingredients now draws on more than 300 million SKUs across 80 countries.
The result is a clearer, more reliable view of ingredient demand across categories and markets, helping your team understand where opportunities are emerging to make decisions with greater confidence.
Broader coverage, better decisions
See how our robust ingredients database closes the gap in your analysis.
Richer ingredient intelligence to power your team
- Deeper coverage
315 ingredients selected for commercial relevance and market demand.
- 30 novel ingredients
From glycolic acid to prebiotics, track emerging ingredient trends and understand where momentum is building.
- Six core industries
Discover new insights in packaged food, soft drinks, hot drinks, beauty & personal care, pet care and home care.
- 300+ million SKUs
Captured from 1,100+ online retailers in 80 countries.
- A stronger taxonomy
8,000+ ingredients in our taxonomy, supporting more granular analysis through custom research projects.
How suppliers and brands use Passport Ingredients
Ingredient suppliers
- Find your next growth opportunity
See where ingredient demand is building across markets, categories and brands.
- Lead customer conversations with confidence
Use real product insights to show where and how ingredients are used.
- Spot emerging demand earlier
Track ingredient shifts across a wide range of industries to accelerate expansion strategies.
- Build stronger product stories
Connect ingredient trends to the categories your customers care about.
- Focus on the right signals
Prioritise the ingredients and companies that offer the strongest growth potential.
FMCG/CPG brands
- Identify white space with confidence
See where ingredient demand is emerging across categories and markets.
- Benchmark competitors more effectively
Compare how brands use ingredients across finished products.
- Track formulation shifts earlier
Understand how ingredient use is changing before trends become mainstream.
- Make data-driven portfolio decisions
Focus resources on the ingredient-category combinations with the strongest commercial potential.
- Bring clearer evidence into product development
Support innovation, reformulation and positioning with real market activity.
FAQ for current subscribers
Yes. If you already subscribe to Passport Ingredients, your access will be updated automatically to the new edition. You don’t need to take any action.
Your subscription will be upgraded automatically once the new edition is available, so there’s nothing you need to do.
Your subscription will be upgraded automatically once the new edition is available, so there’s nothing you need to do.
No. There are no additional charges for accessing the updated edition as part of your Passport Ingredients subscription.
No. Once the upgrade is complete, previous editions won’t be available.
Following the June publication, the dataset will be refreshed annually to keep the intelligence relevant and up to date.
Need a customised approach?
Turn ingredient insights into action with our Product Positioning solution. You’ll get tailored research and analysis to fit your business needs, backed by our taxonomy of 8,000+ ingredients.
Optimise product positioning, benchmark competitors and prioritise growth-ready ingredients.
Learn moreWhat you’ll achieve with Passport Ingredients:
- Track emerging ingredient trends at a brand and category level
- Benchmark against competitors and build effective ingredient strategies
- Command white space and launch products with high-value ingredients
- Identify which ingredients are gaining faster adoption and where to focus attention
What you can expect:
- Follow-up from our team to understand your business needs and schedule a 1:1 demo
- Personalised walkthrough of the platform
- Tailored solution and clear next steps