TikTok Shop US data and insights
Euromonitor's Passport E-Commerce data now includes TikTok Shop. This dataset is your window into the social trends reshaping the e-commerce landscape.
Request a demoTikTok Shop’s US rise: From buzz to boom
E-commerce sales on TikTok Shop are projected to hit USD18.7 billion in 2025, according to Passport E-Commerce data—a bold signal that the platform is no longer just a trend, but a retail powerhouse.
Q4 holiday surge
37% of US TikTok Shop sales are forecasted for Q4 2025, at a value of almost USD6.9 billion, highlighting the platform’s explosive holiday momentum and its growing role as a seasonal shopping destination.
Beauty and personal care takes the spotlight
Beauty and personal care products sold on TikTok Shop in the US generated over USD655 million in 2024 and grew 107% in H1 2025, highlighting the category’s explosive momentum and its rising influence in social commerce.
TikTok Shop’s rising stars
Beauty and personal care products are forecasted to generate nearly USD518 million in e-commerce sales on TikTok Shop in the US in Q4 2025, with skincare, colour cosmetics and fragrances leading the charge as the biggest value opportunities.
Best performing beauty and personal care brands on TikTok Shop US
Win in the new era of commerce
Turn TikTok Shop trends into action with Passport E-Commerce.
Go beyond the trends and understand how users engage with products across beauty, personal care and consumer health on TikTok Shop, connect campaigns to real purchase impact and identify what’s trending versus short-lived fads.