Population expansion in South Africa will be propelled predominantly by natural increase up to 2040. Declining birth rates and rising longevity will encourage ageing; however, life expectancy will stay relatively low, and the country will remain young from a global perspective. Urban shift will be rapid, as Johannesburg remains the dominant city. A swelling population and rising prosperity should increase the country’s appeal as a consumer market, though extremely high inequality will persist.
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The Future Demographic reports provide insights on key population themes and how these are set to change over time. Track demographic trends, shifts in consumer profiles and gain an understanding of countries that offer the best prospects. Explore and make the most of the consumer markets of the future.
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