The market is dominated by domestic suppliers, as imports account for 47.0% of total market size in 2021. Households drive market demand, with household spending representing 57.5% of total demand in 2021. Italy has the fourth largest market size for sports goods regionally, with demand reaching USD2.8 billion in 2021. Decathlon Produzione Italia Srl is the largest company in Italy, generating 17.1% of the industry’s total production value in 2021. The industry is concentrated, with the top five companies generating 57.8% of total production value in 2021. The total number of companies increases in 2021, to 1,054 units. The costs of the industry increase by 27.1% in 2021, largely driven by rising B2B costs. The industry’s profitability increases and stands at 14.9% of production value in 2021, the eighth highest regionally. With production value of USD1.7 billion, Italy accounts for 22.0% of the Western Europe total in 2021.
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This Euromonitor industrial report provides unique information on Sports Goods in Italy: ISIC 3693. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Sports Goods in Italy: ISIC 3693 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
Household Goods is an aggregation of Furniture, Jewellery and Related Articles, Musical Instruments; Imitation Jewellery, Brushes and Other Personal Items, Sports Goods, Toys and Games, Watches and Clocks.
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