No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Dubai
English, Swahili
Steve works as a Research Analyst at Euromonitor International’s Dubai office. He has vast experience across industries, where he analyses market trends and consumer behaviour. His expertise lies in competitive landscape evaluation and industry growth drivers to uncover new business opportunities for clients.
Steve is a professional marketing and communications executive with a key focus on market research, brand development and strategic planning. He specialises in consumer market research leading to feasibility studies, the preparation of business plans involving market analysis, and marketing strategy formulation. He has worked on major projects in South Africa, Nigeria, Senegal, Angola, Democratic Republic of Congo, Rwanda, Ethiopia, Kenya, and the United Arab Emirates. Prior to joining the Dubai office he worked as an in-country analyst researching Kenya.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Since COVID-19, technology innovations and the adoption of cross-cutting consumer behaviour across countries have sharpened, through the impact of influencers on TikTok etc. Accessibility to trends worldwide consistently generates outsized impact within entire categories and industries. K-beauty devices substantially underlie these growth rates, with LED masks gaining popularity among US consumers. But what does that mean for K-beauty devices overall?
The toys and games industry is shifting from a focus on ownership to engagement, as consumers increasingly seek products that deliver social connection, self-expression, wellbeing and ongoing experiences. Social commerce, phygital ecosystems, kidult demand, localisation and mindful play are creating new opportunities for brands to extend engagement beyond the initial purchase and generate recurring revenue. Companies that successfully blend physical and digital play, build communities and create emotionally relevant experiences will be best positioned to capture future growth.