Seoul
Korean, English
Sunny is a Research Manager at Euromonitor International. She specialises in market intelligence, data science, analytics and marketing. She plays a key role in providing consumer insight across fmcg industries in South Korea, and is renowned as a leading industry influencer.
Sunny specialises in market research, with an outlook on her work that is subtly influenced through her experiences living in other Asian and European countries. She focuses on consumer and industry trends and has a keen interest in the impact of the social and political environment on consumer behaviour, especially food and eating patterns. Sunny previously served as a global project lead for the snacks and pet care industries at Euromonitor. Additionally, she serves as a member of an advisory committee to the Korea Agro-Fisheries and Food Trade Corporation. She also serves as a lecturer at the Yonsei University, Sangnam Institute of Management covering Pet Business.
Heat pumps are moving from niche heating technology to a central part of residential electrification. As governments push to decarbonise homes, the category is gaining momentum, but adoption is not progressing evenly. Policy clarity, regional heating infrastructure, upfront costs and installer capacity are now shaping which markets grow fastest and which risk slowing down.
As the global market for consumer appliances grows, it undergoes transformation driven by AI, modular ecosystems, and shifts towards energy-efficient climate solutions. Euromonitor highlights leading trends shaping change in 2025.
Smart eyewear adoption has been constrained less by technology capability and more by social acceptance. Collaborations with established eyewear and fashion brands are accelerating mainstream adoption by reducing behavioural friction. Embedding AI driven functionality into iconic designs from Ray Ban’s Wayfarer frames to Gentle Monster’s fashion forward silhouettes, smart eyewear is being reframed from a visible tech experiment into a familiar lifestyle accessory. Design, comfort and cultural relevance have become as critical as AI performance and fashion led strategies are helping smart eyewear move from novelty towards everyday utility.
