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Sunny Moon
Research ManagerSeoul
Korean, English
Sunny is a Research Manager at Euromonitor International. She specialises in market intelligence, data science, analytics and marketing. She plays a key role in providing consumer insight across fmcg industries in South Korea, and is renowned as a leading industry influencer.
Sunny specialises in market research, with an outlook on her work that is subtly influenced through her experiences living in other Asian and European countries. She focuses on consumer and industry trends and has a keen interest in the impact of the social and political environment on consumer behaviour, especially food and eating patterns. Sunny previously served as a global project lead for the snacks and pet care industries at Euromonitor. Additionally, she serves as a member of an advisory committee to the Korea Agro-Fisheries and Food Trade Corporation. She also serves as a lecturer at the Yonsei University, Sangnam Institute of Management covering Pet Business.
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