We help you identify opportunities, navigate threats and futurepr...
We help you identify opportunities, navigate threats and futureproof with an effective sustainability strategy by providing actionable insights built from multiple datapoints including product claims, retail sales, consumer surveys, company financial...
Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…
Affordable sustainability is now paramount, given the cost of living crisis. Consumers want low prices but this does not necessarily mean giving up sustainable choices. Making sustainability affordable is a global need, where companies can play a key…
This report urges businesses to embrace affordable and accessible sustainability. It presents a comprehensive set of effective actions that can be implemented seamlessly to unlock the untapped potential of democratising sustainability during times of…
Sustainability has become a prominent theme in the 21st century, especially in light of rising urbanisation, which is putting more pressure on infrastructure and quality of life. The report analyses sustainability across seven key areas: water,…
In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…
As we move into a more atomised world of diverging lifestyle patterns, fragmenting use occasions and blurring categories, consumers are increasingly primed to focus on the desired outcome or intention of their consumption, with nuance and…
This report explores how trends in food origins and food security are converging with unprecedented investment in food tech, e-commerce and delivery. The intersection of these trends is creating a new era of transparency across the “farm to fork”…
Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges for businesses. This report…
This report examines inflation levels and drivers globally and in key countries in 2024. Global inflation is moderating, although divergence among the key economies remains. Supply chain and commodities markets disruptions remain the key risks for…
This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies increases. Higher volatility in the energy markets and disruption of agricultural commodities…
Amid rising inflation, consumers are favoring affordable, sustainable solutions and adopting greener lifestyles. For businesses, it's crucial to segment consumers based on their eco-friendly traits and preferences. This report provides insights into…
New business models, channels and shopper expectations continue to change retail, redefining industry rules and relationships and disrupting the path to purchase. This content provides strategies for adapting to these shifts and offers a framework to…
Increasingly popular in Western Europe, among Millennials and Gen Z who are most influenced by climate impact, refillable and reusable solutions continue to expand across the beauty, home care, food and drinks industries. The recurrent themes of…
The global pandemic has drawn attention to sustainability, rising awareness and accelerating actions and investments from companies and governments. This report brings together insights from Euromonitor’s Voice of the Industry: Sustainability survey,…
Social and environmental concerns have grown due to COVID-19 and unstable sociopolitical repercussions in the region. Both lifestyles and purchase decisions have aligned towards taking action to preserve the environment. With consumers and…
This briefing provides insight into the Sustainable Manufacturing trend, exploring the manufacturing sectors with the greatest environmental impact, solutions to improve the sustainability of the manufacturing sector, and potential hurdles that…
Over half of consumers in Argentina have established recycling habits and are wary of their impact on the planet, shaping sustainable shopping decisions. With almost a third of consumers identifying as Zero Wasters, opportunities exist to utilise…
Over 60% of Australian consumers try to positively impact the environment through their actions, a figure which has risen since 2022. The majority of consumers recycle, while over a third identify as being meat avoiders, with 65% willing to invest…
Climate concerns are high in Brazil, with the majority of consumers trying to have a positive impact through their everyday actions. Over 60% of consumers reduce waste and recycle items, with approximately 45% identifying as zero wasters and meat…
Over half of Canadian consumers recycle items and reduce food waste, while nearly 60% are wary of their environmental impact. This has led 35% of consumers to identify as Zero Wasters, creating opportunities for industries as almost half of these…
Over half of consumers in Chile recycle items and reduce food waste while being wary of their impact on the planet; shaping sustainable shopping decisions. Established recycling habits have led to over a third of consumers being Zero Wasters, with…
Most Chinese consumers are trying to make a difference through their actions, with over a third of consumers buying sustainable packaging, with the same amount identifying as meat avoiders. As concerns rise surrounding artificial ingredients,…
While less than half of French consumers believe their actions and choices make a difference to the world, many reduce energy consumption and food waste. There are opportunities for recycling claims to gather pace - being a trusted green claim. As…
While over half of consumers reduce food and plastic waste, much of the population is apathetic, with less than half believing their actions can make a difference. This finding creates opportunities to educate consumers further and implement…
While the majority of consumers in Hong Kong try to positively impact the planet, apathy has risen, with under half believing their actions can make a difference. Despite this, almost 40% of consumers identify as being Meat Avoiders. This creates…
Sustainable practices are strong in India, with over half of consumers recycling and reducing food and plastic waste. Furthermore, 70% of consumers feel they can make a difference to the world through sustainable actions. A significant number of…
Reducing plastic use and reducing food waste is well-established in Indonesia, with over 40% of consumers identifying as Zero Wasters. This creates substantial opportunities, as half of these consumers are willing to pay more for sustainable goods.…
Recycling and reducing food waste is well-established in Italy, and a high proportion of Zero Wasters are willing to pay more for sustainable goods. While the majority of consumers aim to positively impact the planet, over half feel their actions…
Despite many consumers being concerned about climate change, most are apathetic, with less than 20% feeling their sustainable actions can make a difference to the world. This creates a strong opportunity to invest in actionable claims and sustainable…
The majority of Mexican consumers feel their actions make a difference, with over half recycling while reducing plastic and water use. Almost 40% of Mexicans are zero waste consumers, trusting recycling labels with many willing to invest more in…
The majority of Polish consumers recycle and reduce food waste, with over 60% feeling they can make a difference in the world through their actions. This belief leads a third of Poles to identify as Zero Waste consumers, with most willing to spend…
The majority of consumers try to positively impact the environment, with key actions including recycling, reducing food waste and limiting plastic. Over a third of consumers identify as meat avoiders, and most are willing to pay more for sustainable…
The majority of consumers in Singapore try to positively impact the planet, leading to a rising amount of Meat Avoiders, who are willing to pay more for sustainable options. Utilising the vegetarian claim would appeal to these consumers, while…
Over 80% of South African consumers feel they can make a difference to the environment, with key actions including recycling, reducing food waste, and minimising plastic use. Nearly half of consumers identify as zero wasters, with the majority…
The majority of South Koreans try to positively impact the environment through their actions, leading over half to recycle and reduce plastic and food waste. Over a third of consumers are meat avoiders, willing to spend more on sustainable household…
While the majority of consumers try to impact the planet positively, less than 50% of Spaniards feel their actions can make a difference. This creates opportunities to invest in actionable claims, such as Can Be Recycled, and sustainable awareness…
Recycling, reducing food waste and reducing plastics are well-established green habits in Sweden, creating a solid opportunity to develop Zero Waste products. The Can Be Recycled claim would be welcomed by consumers, with over a quarter identifying…
Consumer lifestyles and purchase decisions are increasingly leaning towards more sustainable practices. With consumer and government pressures to reduce environmental impact, along with increasing costs of production, the industry embraces circular…
Over half of consumers in the Netherlands try to have a positive impact on the planet, shaping sustainable purchasing decisions. This leads to over 50% of consumers reducing food waste and plastic use, while locally sourced recyclable goods would be…
The majority of consumers aim to positively impact the planet, with over a third identifying as Zero Wasters, creating opportunities as almost half are willing to pay more for sustainable goods. Industries should invest in recycling claims and…
Most UK consumers try to positively impact the environment, with half recycling and over 40% reducing food and plastic waste. Vegetarian products drive growth across industries, aligning with over 40% of consumers who are meat avoiders, with many of…
Over half of US consumers are worried about climate change, with almost 60% aiming to positively impact the environment through their everyday actions. This creates growth opportunities for sustainable claims, with nearly half of consumers recycling…
The global pandemic has drawn attention to sustainability, rising awareness and accelerating actions and investments from companies and governments. This report brings together insights from Euromonitor’s Voice of the Industry: Sustainability survey,…
Sustainability is high on the agenda among Nordic consumers which has led to local businesses investing resources into acting in a sustainable fashion. Collaboration, innovation and resource consciousness among businesses are some tools that have…
The plant-based trend continues to evolve, moving beyond the obvious manifestations in food to products across apparel, consumer health, beauty and personal care, drinks and even home care. This report examines its spread and what consumers are…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
To gain a competitive edge and accelerate growth, companies must focus on understanding their target consumers. This report provides insights into seven consumer types, helping businesses refine their strategies to align with prevailing consumer…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…
This report highlights the urgency for companies in the Health and Beauty sector to adopt transparent, effective sustainability communication to manage risks, meet legislative demands and leverage opportunities. It emphasises the necessity for firms…