London
English
Suzi contributes to the fashion team, providing insights across apparel and footwear, luxury goods and personal accessories for the UK.
Suzi provides insights across the fashion industry, with a special interest in sustainability and the digitisation of fashion. Suzi previously worked closely with clients in South Africa, delivering tailored client research reports and strategy briefings.
The global personal accessories market is being recalibrated by economic uncertainty, shifting consumer expectations and rapid digital transformation. Despite inflationary pressure, trade volatility and cautious discretionary spending, the sector returned to growth in 2025. Jewellery and watches remain the standout performers, stabilising the market and signalling where opportunities lie.
Despite the rapid growth of e-commerce and digital innovation in 2024, offline retail sales continued to dominate global personal accessories retailing, accounting for 81.2% of total sales, while retail e-commerce comprised 18.8%. This disparity underscores the enduring relevance of bricks-and-mortar stores, particularly in categories where emotional connection, tactile engagement, instant gratification, the power of brand storytelling and personalised service remain central to the shopping experience.
In recent years, Levi Strauss & Co has experienced an uneven performance, with flat sales in 2023 and continued stagnation across most markets in 2024, including declines in key markets like the US and France. In response, the company discontinued its footwear line in 2024 to refocus on its core apparel business. This strategic shift is aimed at revitalising growth and improving profit margins, which have been under pressure.