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No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Thomas Verryn
Snr Research and Country ManagerCape Town
English, Afrikaans
Thomas is a Senior Research Manager, specialising in food and drinks research, overseeing a team of analysts. He is also the Country Manager for Euromonitor’s South African operation.
Thomas Verryn has 20 years’ experience in research in a broad range of research fields, covering social, consumer and market research using a wide variety of methodologies. Thomas joined Euromonitor International in 2014 after working at Kantar TNS, and other local South African research houses.
Expertise
Related to Drinks
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What Product Survival Analysis Reveals About Health Claims in Soft Drinks
Not all health claims create value equally. By analysing the survival of thousands of US soft drink SKUs between 2023 and 2026, Euromonitor International's Product Survival Model reveals how the same claim can be associated with stronger product longevity in one category and weaker performance in another. Using immune health and sugar reduction as examples, this article highlights why category context matters and why popular claims do not automatically translate into survivability. It also shows how identifying claims with no measurable impact can be just as valuable, helping innovation teams make more informed formulation, communication and SKU optimisation decisions.
