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Thomas Verryn
Snr Research and Country ManagerCape Town
English, Afrikaans
Thomas is a Senior Research Manager, specialising in food and drinks research, overseeing a team of analysts. He is also the Country Manager for Euromonitor’s South African operation.
Thomas Verryn has 20 years’ experience in research in a broad range of research fields, covering social, consumer and market research using a wide variety of methodologies. Thomas joined Euromonitor International in 2014 after working at Kantar TNS, and other local South African research houses.
Expertise
Related to Drinks
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The Trillion Litre Channel: Why Small Grocers Hold The Key
Globally, soft drinks sales are on course to reach one trillion litres by 2030. Yet very little of that growth will come from supermarket aisles in Europe or North America. It will instead come from kiranas, warungs, tiendas and kiosks across Africa, Asia and Latin America - markets where preserving affordability and entry-level brand accessibility are key. New AI-powered shelf audits can show what it takes to win in this fragmented, under-measured channel.
Article
The Rise of Chinese Beverage Brands in Southeast Asia
Southeast Asia remains an attractive region for Chinese beverage companies to expand and grow their global footprint. Following the footsteps of Chinese coffee and tea shops like Luckin and Chagee, beverage players like Eastroc Beverages and Nongfu Spring are expanding into Southeast Asia, becoming global beverage brands. Retail value sales of soft drinks in Southeast Asia will record a 3% CAGR over 2025-2030, hitting USD29.7 billion in 2030.
