The market is dominated by domestic suppliers, as imports account for 14.4% of total market size in 2020. Households drive market demand, with household spending representing 99.0% of total demand in 2020. Italy has the fourth largest market size for tobacco products in the region, with demand reaching USD14.6 billion in 2020. British American Tobacco Italia SpA is the largest company in Italy, generating 47.6% of the industry’s total production value in 2020. The industry is concentrated, with the top three companies generating 62.3% of total production value in 2020. The total number of companies increases in 2020, to 138 units. The costs of the industry decrease by 12.5% in 2020, largely driven by declining B2B costs. The industry’s profitability increases and stands at 23.6% of production value in 2020, the fourth highest in the region. With production value of USD1.1 billion, Italy accounts for 5.0% of the Western Europe total in 2020.
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This Euromonitor industrial report provides unique information on Tobacco Products in Italy: ISIC 16. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Tobacco Products in Italy: ISIC 16 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
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