Tom Rees
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Tom Rees

Global Insight Manager: Food, Staples

Headquarters - London

English

Tom is a Global Insight Manager at Euromonitor International with a focus on food and nutrition. He is based in London.

He is responsible for the direction and quality of Euromonitor’s content covering Staple Foods and provides global expertise, forward-thinking insights, and identifies key market trends. 

Tom advises clients across the food industry and is an in-demand speaker at high-profile events. He provides wide-scope analysis and is the author of publications including "Staple Foods: Winners and Losers from Ultra-Processed Food Concern" and "Will People Eat Cell-Cultured Meat?".

Tom is Global Insight Manager: Food and Staples, and has a particular interest and expertise in the ultra-processed food issue, plant-based foods and alternative proteins. He advises a wide range of clients across these areas and more.

Tom has over 20 years of experience in research, and previously worked at YouGov (2012-18) and Mintel (2005-2012).

Expertise

Related to Staple Foods

Article

El Niño's Potential Impact on Latin American Consumer Goods

A very strong El Niño event, very likely to occur in late 2026 and/or early 2027, could affect agriculture, food prices, energy demand and supply chains across Latin America. Heavy rains can disrupt crops and logistics, reduced harvests can increase food prices, heat can lift cooling needs, and damage to transport routes or production lines can affect product availability. The last major El Niño event, in 2023-2024, brought record global heat, severe droughts, wildfires and extreme rainfall, generating economic and food security impacts.

Food and Nutrition Latin America
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Carmen Silva
Senior Consultant
Article

Proteinmaxxing and the Future of Protein Demand

At a time when the food industry is struggling under the combined pressure of tough demographics, consumers pulling back on spending, geopolitical trouble, and rising costs of inputs, there has been at least one notable bright spot: protein. Consumers have shown a remarkable and enduring interest in high-protein products in virtually every format and category. But how long can this last? Are we nearing the end of the Age of Proteinmaxxing?

Food and Nutrition Cooking Ingredients and Meals
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Matthew Barry
Global Insight Manager: Food, Cooking and Meals
Article

NRA 2026: Taste and Health Claims Proliferate but Value Remains Key

Affordability is the biggest question on everyone’s mind. As of mid-2026, inflationary pressures persist, consumers are unhappy, birth rates are low, and tourism to the US has plummeted. The US-Iran war has become a months-long global oil shock that has yet to fully trickle down through the global supply chain. Many consumers are struggling; those who can afford to are seeking out permissible indulgences. The National Restaurant Association (NRA) show saw the results of these drivers on display, as manufacturers look to eke out what profits they can in difficult economic circumstances.

Food and Nutrition North America
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Benjamin Bahena
Research Analyst

Events

In person Past event
9 June 2026 07:45 CET

Bridge2Food Europe

Denmark – Otto Busses Vej 5a, Building OBV 037, 2450 Copenhagen SV

Bridge2Food Europe brings together senior leaders from across the global food and ingredients ecosystem to explore the future of plant-based and alternative protein innovation.

Consumer Foodservice Fresh Food
Speaker: Tom Rees
In person Past event
20 April 2026 08:00 GMT

Wabel London Summit

United Kingdom – Courtyard by Marriott London, Heathrow Airport

The summit focuses on pre‑scheduled one‑to‑one meetings across key categories including grocery, drinks, frozen, dairy, beauty, and personal care.

Consumer Foodservice Fresh Food
Speaker: Tom Rees
In person Past event
4 October 2025 11:00 CET

Anuga Cologne 2025

Germany - Koelnmesse GmbH, Messeplatz 1, 50679, Köln

Anuga presents you the future of the food industry on a silver platter. Let yourself be inspired by valuable insights and ideas.

Fresh Food Nutrition
Speakers: Tom Rees, Karine Dussimon, Tristan Höver
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