Euromonitor International’s Top 100 City Destinations Index 2023 uncovers the leading city players which have improved their economic and business activity, support thriving tourism infrastructure and performance, and show great potential for investment and operation amid increased overtourism, disruptive technology and increased need for sustainable actions. This report explores areas of innovation embraced by cities as they fight geopolitical tensions and rising costs of living.
This report comes in PPT.
Overtourism is one of the challenges cities are facing, impacting local communities and the environment as tourism rebounds from the COVID-19 crisis. Some destinations are imposing restrictions, steep taxation or reduction of hotel capacity to help limit the influx of tourists and preserve cultural heritage, while others embrace dispersion strategies that promote alternative or off-the-beaten-path destinations. Seen by many as a double-edged sword, overtourism underscores the importance of implementing sustainable practices to help drive more responsible “quality tourism” over mass travel to benefit the environment as well as local residents.
Sustainable tourism remains a prominent and evolving topic for global cities. Destinations are taking various steps to enhance their sustainability practices such as harnessing renewable energy sources, green construction, launching recycling programmes, or investing in emission-free transportation. Cities are also supporting initiatives designed to protect and empower local communities to safeguard their cultural heritage aligned with local regenerative tourism strategies. Reducing CO2 emissions to net zero or supporting local conservation projects are high on the agenda for urban destinations as a key plank for ensuring long-term competitiveness.
Disruptive technology is altering the future of cities and their strategies to drive economic growth, efficiency, public safety, and quality of life, whilst addressing major challenges. Technological advances such as IoT and AI, among others, are also the catalyst behind the evolving consumer behaviour. Travellers now seek providers that offer high-speed internet, flexible booking options, and comfortable work environments to accommodate remote working. Building a strong digital transformation with the help of disruptive technology, improving sustainability, transportation networks and social impact are some of the key goals cities are embracing today in order to increase competitiveness, improve their tourism offer and deliver a seamless customer journey.
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
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