Top Five Trends in Alcoholic Drinks

Delivery

This report comes in PPT.

Key Findings

Structural and cyclical: A perfect storm

From structural lifestyle shifts to cyclical macroeconomic headwinds, risks will remain skewed to the downside in the short to medium term.

Moderation’s intoxicating potential

As sober curiosity gains further traction, consumption rates and occasions remain under pressure. However, non-alcoholic adult beverages are witnessing skyrocketing performances and are becoming embedded in drinking rituals.

RTDs shapeshift yet again

As the hard seltzer wave fades away, spirit-based, wine-based and non-alcoholic RTDs are coming under the spotlight, spearheading innovation and reconnecting with brand promiscuous younger demographics.

Localisation gains traction

Domestic production is rising as an answer to a fragmented and polarised world that is increasingly turning inwards. Mirroring overarching deglobalisation trends, going local could be an answer to markets beset by tariffs, barriers and trade disputes, while capitalising on a renewed sense of national pride.

An antidote to a polarised, fragmented world

As neoprohibitionist rhetoric gains traction, the industry will need to be vocal about its role as a pillar of community and, ultimately, bringing people together against the backdrop of creeping isolationism.