The market is dominated by foreign suppliers, as imports account for 60.9% of total market size in 2025. Households drive market demand, with household spending representing 100% of total demand in 2025. Mexico has the largest market size for toys and games regionally, with demand reaching USD6.7 billion in 2025. LEGO Operaciones de México SA de CV is the largest company in Mexico, generating 17.9% of the industry’s total production value in 2025. The industry is fragmented, with the top five companies generating 32.2% of total production value in 2025. The total number of companies increases in 2025, to 5,076 units. The costs of the industry increase by 1% in 2025, largely driven by rising B2B costs. The industry’s profitability decreases and stands at 23.7% of production value in 2025, the 11th highest regionally. The industry’s exports share increases in 2025 to 25.7% of total production output. The production value of toys and games in Mexico is USD1.5 billion in 2025.
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Overview:
This Euromonitor industrial report provides unique information on Toys and Games in Mexico: ISIC 3694. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Toys and Games in Mexico: ISIC 3694 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
The Household Goods in Mexico report includes:
- Five year forecasts on industry’s historic trends and growth
- Insights on key factors shaping industry’s historic and future performance
- Historic data on industry’s turnover, market size, imports and exports
- Detailed overview of industry’s supply and demand structure
- Analysis of competitive landscape changes within the industry
This report answers:
- What is the turnover of the Household Goods?
- How the Household Goods will perform in the future?
- Which categories are driving industry's growth?
- Which factors will shape industry’s performance?
- What is the industry’s costs and demand structure?
- How profitable is the industry?
- Is industry’s competitive landscape concentrated or fragmented?
Toys and Games in Mexico: ISIC 3694
Headlines
Market Overview
Household Goods
Household Goods is an aggregation of Furniture, Jewellery and Related Articles, Musical Instruments; Imitation Jewellery, Brushes and Other Personal Items, Sports Goods, Toys and Games, Watches and Clocks.
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