The market is dominated by domestic suppliers, as imports account for 27.3% of total market size in 2023. Households drive market demand, with household spending representing 89.1% of total demand in 2023. Turkey has the 12th largest market size for toys and games regionally, with demand reaching USD804 million in 2023. Pilsan Plastik Oyuncak ve San AS is the largest company in Turkey, generating 3.1% of the industry’s total production value in 2023. The industry is fragmented, with the top five companies generating 9.0% of total production value in 2023. The total number of companies increases in 2023, to 1,664 units. The costs of the industry increase by 33.3% in 2023, largely driven by rising B2B costs. The industry’s profitability increases and stands at 34.2% of production value in 2023, the highest regionally. The industry’s exports share decreases in 2023 to 21.6% of total production output. With production value of USD599 million, Turkey accounts for 5.3% of the Western Europe total in 2023.
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This Euromonitor industrial report provides unique information on Toys and Games in Turkey: ISIC 3694. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Toys and Games in Turkey: ISIC 3694 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
Household Goods is an aggregation of Furniture, Jewellery and Related Articles, Musical Instruments; Imitation Jewellery, Brushes and Other Personal Items, Sports Goods, Toys and Games, Watches and Clocks.
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