Düsseldorf
German, English
Tristan is the Global Insight Manager for Hot Drinks at Euromonitor International, responsible for tracking how shifting consumer behaviour, pricing dynamics and innovation are reshaping the global coffee and tea landscape.
Drawing on several years analysing food, beverage and nutrition trends in Western Europe, Tristan now focuses on helping clients understand where value will be created in hot drinks: from premiumisation and new formats, to channel shifts between in- and out-of-home consumption.
His work feeds directly into Euromonitor’s global research and has been featured in business media, such as Handelsblatt and Bloomberg. Tristan is a regular speaker at industry events and webinars where he connects macro trends with practical implications for brand and category strategy. He completed an apprenticeship as an associate engineer and holds a degree in business psychology with a focus on consumer behaviour.
Coffee has long been one of the world’s most established sources of everyday energy but is facing increasing competition. Modern consumers are seeking greater control over their energy, focus and wellbeing, while energy drinks and supplements often communicate their functional benefits more explicitly.
The hot drinks industry is facing challenging times in 2026. Climate pressures and higher energy and logistics costs due to geopolitical conflicts are driving up prices again and brands need to target consumers more effectively to generate value growth
Snackification describes the phenomenon of people increasingly consuming smaller meals (snacks) throughout the day, instead of the classic three daily meals that was the norm for many decades - especially in Western countries.
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