Tristan Höver
Follow:

Tristan Höver

Global Insight Manager: Hot Drinks

Düsseldorf

German, English

Tristan is the Global Insight Manager for Hot Drinks at Euromonitor International, responsible for tracking how shifting consumer behaviour, pricing dynamics and innovation are reshaping the global coffee and tea landscape.

Drawing on several years analysing food, beverage and nutrition trends in Western Europe, Tristan now focuses on helping clients understand where value will be created in hot drinks: from premiumisation and new formats, to channel shifts between in- and out-of-home consumption.

His work feeds directly into Euromonitor’s global research and has been featured in business media, such as Handelsblatt and Bloomberg. Tristan is a regular speaker at industry events and webinars where he connects macro trends with practical implications for brand and category strategy. He completed an apprenticeship as an associate engineer and holds a degree in business psychology with a focus on consumer behaviour.

Expertise

Related to Food and Nutrition

Article

El Niño's Potential Impact on Latin American Consumer Goods

A very strong El Niño event, very likely to occur in late 2026 and/or early 2027, could affect agriculture, food prices, energy demand and supply chains across Latin America. Heavy rains can disrupt crops and logistics, reduced harvests can increase food prices, heat can lift cooling needs, and damage to transport routes or production lines can affect product availability. The last major El Niño event, in 2023-2024, brought record global heat, severe droughts, wildfires and extreme rainfall, generating economic and food security impacts.

Food and Nutrition Latin America
Author image
Carmen Silva
Senior Consultant
Article

Proteinmaxxing and the Future of Protein Demand

At a time when the food industry is struggling under the combined pressure of tough demographics, consumers pulling back on spending, geopolitical trouble, and rising costs of inputs, there has been at least one notable bright spot: protein. Consumers have shown a remarkable and enduring interest in high-protein products in virtually every format and category. But how long can this last? Are we nearing the end of the Age of Proteinmaxxing?

Food and Nutrition Cooking Ingredients and Meals
Author image
Matthew Barry
Global Insight Manager: Food, Cooking and Meals
Article

NRA 2026: Taste and Health Claims Proliferate but Value Remains Key

Affordability is the biggest question on everyone’s mind. As of mid-2026, inflationary pressures persist, consumers are unhappy, birth rates are low, and tourism to the US has plummeted. The US-Iran war has become a months-long global oil shock that has yet to fully trickle down through the global supply chain. Many consumers are struggling; those who can afford to are seeking out permissible indulgences. The National Restaurant Association (NRA) show saw the results of these drivers on display, as manufacturers look to eke out what profits they can in difficult economic circumstances.

Food and Nutrition North America
Author image
Benjamin Bahena
Research Analyst

Events

In person Past event
4 October 2025 11:00 CET

Anuga Cologne 2025

Germany - Koelnmesse GmbH, Messeplatz 1, 50679, Köln

Anuga presents you the future of the food industry on a silver platter. Let yourself be inspired by valuable insights and ideas.

Fresh Food Nutrition
Speakers: Tom Rees, Karine Dussimon, Tristan Höver
© 2026 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587