Valeriya Sorokina
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Valeriya Sorokina

Senior Consultant

Vilnius

English, Lithuanian, Russian

Valeriya coordinates the research process in selected Eastern European markets, and supports the wider global team in collating industry data and building insight.

Valeriya supports clients across the home and technology industries, providing key trends and developments across numerous product categories, equipping them with premium quality data and insights. Previously Valeriya has worked across six different industries, but currently she focuses on consumer appliances, where she contributes by writing content and engaging with key industry players via webinars and themed discussions.

Related to Payments and Lending

Article

K-Beauty Tech Sees Challenges Adapting to US Consumption

Since COVID-19, technology innovations and the adoption of cross-cutting consumer behaviour across countries have sharpened, through the impact of influencers on TikTok etc. Accessibility to trends worldwide consistently generates outsized impact within entire categories and industries. K-beauty devices substantially underlie these growth rates, with LED masks gaining popularity among US consumers. But what does that mean for K-beauty devices overall?

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Research Analyst