Vilnius
English, Lithuanian, Russian
Valeriya coordinates the research process in selected Eastern European markets, and supports the wider global team in collating industry data and building insight.
Valeriya supports clients across the home and technology industries, providing key trends and developments across numerous product categories, equipping them with premium quality data and insights. Previously Valeriya has worked across six different industries, but currently she focuses on consumer appliances, where she contributes by writing content and engaging with key industry players via webinars and themed discussions.
A key trend in toys and games is the rise of the social media drop, where discovery, engagement and purchasing increasingly take place online. Our latest Chart of the Month looks at how toy companies are leveraging these platforms to turn attention into sales.
Heat pumps are moving from niche heating technology to a central part of residential electrification. As governments push to decarbonise homes, the category is gaining momentum, but adoption is not progressing evenly. Policy clarity, regional heating infrastructure, upfront costs and installer capacity are now shaping which markets grow fastest and which risk slowing down.
As the global market for consumer appliances grows, it undergoes transformation driven by AI, modular ecosystems, and shifts towards energy-efficient climate solutions. Euromonitor highlights leading trends shaping change in 2025.