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Health and Beauty We examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.

Digitalisation and Sustainability are Here to Stay in the Beauty Industry

Kayla Villena Profile Picture
Kayla Villena Bio
Gabriella Beckwith Profile Picture
Gabriella Beckwith Bio

Digitalisation was already a disruptor to the beauty industry before COVID-19, but has now accelerated due to the changing habits of consumers. Virtual try-ons, shoppable social media and live streaming have all become integral parts of the buying journey for consumers, and increased online shopping is expected to become a permanent change. Sustainability is also a driving factor in the industry; as consumers become more aware of climate change, they will shift towards products that show green initiatives.


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