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Megatrends Megatrends are long-term, consumer-driven trends that disrupt industries globally. We show you how to leverage megatrends to stay relevant and competitive in rapidly changing, consumer-centric markets.

Megatrends: Middle Class Retreat

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Middle Class Retreat is one of Euromonitor International’s eight in-focus megatrends. Given middle class consumers are the foundation and driver of a wide range of consumption categories, it is important that businesses understand how the retreat of the middle class has brought about long-lasting changes in behaviour, values and priorities of the consumer, and thereby identify and seize the opportunities arising from these changes.

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