Vietnam and the Southeast Asia region remain the key focus of global business developments due to healthy economic growth. Opportunities in the Vietnamese consumer market will come from three key areas: expansion of the middle class, urbanisation and population aging. An Hodgson, Consumer and Expenditure Manager, gives insight on how best to target the Vietnamese consumer market after Euromonitor's Vietnam conference on June 11.
Consumer Trends
We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.
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Opportunities in the Vietnamese Consumer Market
6/27/2019
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