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Opportunities in the Vietnamese Consumer Market

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An Hodgson Bio

Vietnam and the Southeast Asia region remain the key focus of global business developments due to healthy economic growth. Opportunities in the Vietnamese consumer market will come from three key areas: expansion of the middle class, urbanisation and population aging. An Hodgson, Consumer and Expenditure Manager, gives insight on how best to target the Vietnamese consumer market after Euromonitor's Vietnam conference on June 11.

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