Health and Beauty We examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.

Optimising Pricing Strategy Using Via

Kayla Villena Profile Picture
Kayla Villena Bio

In this video, Juan Hacelas, Via Integration Advisor and Kayla Villena, Consultant - Beauty and Fashion walk you through how use e-commerce data to help you with your pricing strategy. Using the example of skin care, Juan and Kayla talk about the rapid acceleration in e-commerce in the beauty space, understanding the competition, identifying potential price gaps to exploit and determining which retailer is the best fit for your products. Learn more in our free whitepaper, Using E-commerce Data to Identify Growth Opportunities for your Brand.


Interested in more insights? Subscribe to our content

Latest Insights

2022 China Cosmetic Summit

Euromonitor International 04 August 2022

Beauty Accelerate

Euromonitor International 19 July 2022

Shop Our Reports

Hand Sanitisers: The Story Ahead

Hand sanitisers will remain relevant globally thanks to COVID-19. North America and Europe remain the largest markets, but emerging markets such as Middle East…

View Report

The Gen Z Beauty Consumer

Born between 1995 and 2009, Generation Z (Gen Z) is coming of age alongside significant changes in post-pandemic economy, giving rise to the Gen Z beauty…

View Report

Skin Care in Western Europe

After the dip in sales seen in Western Europe in 2020, when Coronavirus (COVID-19) hit the region, skin care was back to recording positive growth in real value…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More