Health and Beauty We examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.

Optimising Pricing Strategy Using Via

Juan Hacelas Profile Picture
Juan Hacelas Bio
Kayla Villena Profile Picture
Kayla Villena Bio

In this video, Juan Hacelas, Via Integration Advisor and Kayla Villena, Consultant - Beauty and Fashion walk you through how use e-commerce data to help you with your pricing strategy. Using the example of skin care, Juan and Kayla talk about the rapid acceleration in e-commerce in the beauty space, understanding the competition, identifying potential price gaps to exploit and determining which retailer is the best fit for your products. Learn more in our free whitepaper, Using E-commerce Data to Identify Growth Opportunities for your Brand.


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