In this video, Juan Hacelas, Via Integration Advisor and Kayla Villena, Consultant - Beauty and Fashion walk you through how use e-commerce data to help you with your pricing strategy. Using the example of skin care, Juan and Kayla talk about the rapid acceleration in e-commerce in the beauty space, understanding the competition, identifying potential price gaps to exploit and determining which retailer is the best fit for your products. Learn more in our free whitepaper, Using E-commerce Data to Identify Growth Opportunities for your Brand.