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Food and Nutrition Consumers are engaging with food and nutrition like never before. Our in-depth analysis examines the most important implications across the industry, providing market intelligence, original thinking and key insights.

Probiotics No Longer Differentiating in Dairy Products

Roland Szaki Profile Picture
Roland Szaki Bio
Margaux Laine Profile Picture
Margaux Laine Bio

Across Europe, there is a noticeable demand for dairy products that are health and wellness positioned, and consumers are looking at the ingredients of the products they buy. For dairy, probiotics are no longer as differentiating as they once were, and to address this, manufacturers are innovating in ingredients. Chia seeds, proteins, vitamin b-12 and fibre are a few examples of ingredients being used in dairy products across Europe.

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