No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
London
French, English
Margaux is a Consultant at Euromonitor International with a focus on food and nutrition, and a specialist interest and focus in the snacks industry.
Based in London, Margaux commissions several Western European research markets. She is in regular contact with Euromonitor’s analysts from other regions to discuss and compare trends and insights, where the provision of deep local knowledge can build the most accurate regional or global understanding. Her own knowledge and experience in snacks is strengthened through her providing expertise and research solutions direct to clients, in a reciprocal exchange of information and industry insight. She has authored a number of strategy briefings, one notable recent example being The State of Plant-Based Snacking: Niche Concerns of Major Opportunities.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
High protein is the widest-diffusing functional claim of the last decade in food and drink, and the cautionary tale attached to it is now visible in the numbers. Full diffusion delivered tonnage but eroded margin. Fibre is the next claim on that road, and its slower, more conditional climb is not a weakness – handled well, it is what will protect its pricing power.
Dairy is moving from premiumisation to mass-premiumisation. Brands must deliver affordable quality that retains mainstream consumers and drives value, making price more decisive than before.