There has been a booming demand for plant-based food over the last few years, and Western markets have led the trend. Although vegetarian and vegan claims remain popular compared to plant-based claims, plant-based claims are set to penetrate further in the packaged food industry. Plant-based products are here to stay, and should be considered for future innovation and investment. Learn more about marketing and positioning plant-based products by downloading our whitepaper, "Going Plant-Based: The Rise of Vegan and Vegetarian Food" today!