No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
London
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María is Insights Manager for dairy products and alternatives and cooking ingredients and meals. She provides global expertise and forward-thinking insights, identifying latest product developments and key market trends within these industries. She has a particular interest in health and wellness trends and plant-based dairy alternatives.
María drives the content and quality of Euromonitor’s global industry research for dairy products and alternatives and cooking ingredients and meals. She advises clients across these industries around category dynamics and innovation, and is part of Euromonitor's Passport Plus programme. Maria has previously worked in academia as a researcher within the Nutrition Division of the Complutense University, Spain (2012-2015).
As a passionate advocate for the foods industry, I stay attuned to emerging trends, with a special interest in the health space. I engage in thought leadership and foster deep conversations, empowering clients with insight to navigate and thrive in an ever-evolving landscape.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
High protein is the widest-diffusing functional claim of the last decade in food and drink, and the cautionary tale attached to it is now visible in the numbers. Full diffusion delivered tonnage but eroded margin. Fibre is the next claim on that road, and its slower, more conditional climb is not a weakness – handled well, it is what will protect its pricing power.
Dairy is moving from premiumisation to mass-premiumisation. Brands must deliver affordable quality that retains mainstream consumers and drives value, making price more decisive than before.