Radical lifestyle shifts motivated consumers to make intentional, mindful and ambitious decisions in 2021. Now, consumers are putting their plans into motion, taking chances and seizing the moment.
Be at the forefront of the trends that will matter most in the year ahead.
Consumer markets are becoming increasingly K-shaped. While global income and spending continue to expand, inequality widened across nearly two-thirds of…
View ReportConsumer spending is being reshaped by five converging forces. Macro shocks now hit wallets before prices move, rewarding brands built for stability. Inflation…
View ReportThe 2026 Iran conflict marks the fourth major economic disruption to global consumer markets in under two decades. While each crisis originated differently,…
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