Consumer Trends We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.

Uncovering the Next Billion Consumers

2/18/2022
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The next billion consumers represent new diverse growth opportunities worth trillions of dollars in consumer spending across the globe. Euromonitor’s Head of Income and Expenditure, An Hodgson, provides insights into who the next billion consumers are, where they come from, and what drives their spending.

 

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