Consumer Trends We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.

Uncovering the Next Billion Consumers

2/18/2022
An Hodgson Profile Picture
An Hodgson Bio
Share:

The next billion consumers represent new diverse growth opportunities worth trillions of dollars in consumer spending across the globe. Euromonitor’s Head of Income and Expenditure, An Hodgson, provides insights into who the next billion consumers are, where they come from, and what drives their spending.

 

Take a look at our global consumer trends for the year

Explore More

Shop Our Reports

Global Economic Forecasts: Q2 2026

The Strait of Hormuz blockage is the defining economic shock of 2026, severing a critical energy corridor and driving oil prices sharply higher. Global growth…

View Report

Building Market Resilience: Applying Crisis Learnings to the Iran War

The 2026 Iran conflict marks the fourth major economic disruption to global consumer markets in under two decades. While each crisis originated differently,…

View Report

Economies and Consumers in 2026

In 2026, global business will navigate resilient but restrained growth amid shifting trade, persistent cost pressures, and ongoing geopolitical and climate…

View Report
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More