The next billion consumers represent new diverse growth opportunities worth trillions of dollars in consumer spending across the globe. Euromonitor’s Head of Income and Expenditure, An Hodgson, provides insights into who the next billion consumers are, where they come from, and what drives their spending.
Household growth now comes from older people and people living alone. This report maps five trends: Silver Household Economy, Living Alone: The Rise of the Solo…
View ReportBelgium is an affluent, densely populated and ageing market where population growth depends on migration, as deaths now outnumber births. Single-person living…
View ReportThe population of South Korea fell marginally to 51.7 million in 2025, from a peak in 2024, and is predicted to fall to 50.1 million by 2040, representing a…
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