Consumer Trends We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.

Why Megatrends Matter for Business

5/8/2023
Isabella  Milne  Profile Picture
Isabella Milne Bio
Radhika Singal Profile Picture
Radhika Singal Bio
Kirsten  Kozarits  Profile Picture
Kirsten Kozarits  Bio
Share:
What are megatrends? And why should you pay attention to these shifts?
 
Find those answers in this clip. You’ll meet Issy, Kirsten and Radhika—three of our consultants who partner with businesses on strategic planning and growth tactics. They help you understand the power of megatrends and how you can use these insights to guide your innovation plans. 
Take a look at our global consumer trends for the year

Explore More

Shop Our Reports

South Korea: Consumer Profile

The population of South Korea fell marginally to 51.7 million in 2025, from a peak in 2024, and is predicted to fall to 50.1 million by 2040, representing a…

View Report

Competitor Strategies in Sustainability

This report dives into how leading competitors are transforming sustainability from a compliance checkbox into a powerful growth engine. It reveals why…

View Report

China: Consumer Profile

China’s population has peaked and is now contracting, with numbers expected to drop from just over 1.4 billion in 2025 to just below this number in 2040. The…

View Report
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More