Natural increase will be the sole driver of population growth in Vietnam up to 2040, as net migration remains negative. Diving birth rates and rising longevity will boost the ageing trend, which will affect the consumer landscape somewhat as lifestyles change. Better lifestyles and advancements in healthcare will ensure that life expectancy remains relatively high. Swift urbanisation will put pressure on infrastructure, yet less than half of the population will be urban in 2040.
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The Future Demographic reports provide insights on key population themes and how these are set to change over time. Track demographic trends, shifts in consumer profiles and gain an understanding of countries that offer the best prospects. Explore and make the most of the consumer markets of the future.
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