Vilnius in Lithuania

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VILNIUS HIGHLIGHTS

In 2016, Vilnius generated total GDP of USD18.3 billion. While the economy is bigger than Tallinn's (USD14.5 billion GDP in 2016), it is marginally behind Riga's (USD18.9 billion). However, Vilnius has the highest level of productivity in the region. In 2016, Vilnius's labour productivity stood (GVA per capita) at USD40,400, while Tallinn (USD40,100 labour productivity in 2016) and Riga (USD33,800) lagged behind.

Higher disposable income per household

Concentration of high-value-added jobs and a favourable labour market structure (greater labour force participation and lower unemployment rates) largely explain the 35% higher disposable income per household in Vilnius than elsewhere in Lithuania. Overall, disposable income per household in 2011-2016 in Vilnius grew by 30% at constant 2016 prices.

Greater spending on education, hotels/restaurants and communications

Consumer expenditure per household (excluding housing and transport) in Vilnius exceeded the rest of the country's average by 24% in 2016. Such discretionary items as education (+108% higher spending in Vilnius than in the rest of the country, in 2016), hotels/restaurants (+102%) and communications (+39%), were the most prominent discretionary spending categories.

Increase in average price of real estate raises housing expenditure

In Vilnius, transport and housing together allocated 43% higher expenditure than in the rest of Lithuania. Out of the two, housing was the more expensive one, allocating 45% more spending in Vilnius, in 2016. The difference in housing expenditure jumped from 24% in 2011, as the average price of real estate per square metre rose by 15% over 2010-2016.

The Vilnius in Lithuania market research report includes:

• Major Vilnius cities scorecard
• Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
• Historic data on population, consumer expenditure, digital consumer and other indicators
• Five-year forecasts of trends and city growth

The Vilnius in Lithuania in Vilnius report answers: 

• How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
• Which cities will be the fastest growing in Vilnius?
• What is the consumer market potential in specific cities?
• Which cities in “Country” have the largest number of wealthy consumers?
• How does the city affordability differ across country and region?
• How does labour productivity differ across cities?
• What is the household profile in different cities?