Voice of the Consumer Nutrition Survey 2026 Key Insights

Delivery

This report comes in PPT.

Key findings

Convenience unlocking brand differentiation

Although 58% of consumers want to improve their eating habits, competing pressures, such as high prices, lack of time to cook and availability of unhealthy options, continue to undermine healthier choices. As a result, many prioritise low-effort and achievable changes rather than following restrictive dietary regimes. This suggests that convenience remains a critical enabler of healthier eating choices, so new habits can be formed within consumers’ lifestyles.

Nutrition evolving to functional and optimisation era

Consumers increasingly view food as a tool to support specific health outcomes and functional benefits, such as immune support, digestive health, metabolic health, healthy ageing, energy production and muscle strength. For nutrition brands, the biggest opportunities lie in delivering consistent added-value and affordable solutions, while strengthening credibility with scientifically baked claims.

Modern lifestyles highlight opportunities for high added-value propositions

Eating habits and nutrition preferences correlate with several dimensions of consumer lifestyles, such as financialcomfort, household composition, sleep behaviour, physical activities, leisure and social activities, and others. Parents prioritise snacks that deliver convenience within demanding schedules, whereas exercisers judge value for money through the lens of functional sports nutrition benefits.

GLP-1 adoption driving demand for nutrient-dense and functional eating

The growing adoption of GLP-1 medications is reinforcing a broader shift towards quality over quantity in food choices. As appetite suppression encourages consumers to maximisenutritional value within smaller eating occasions, interest in high-protein foods, nutrient-rich products and foods that support weight management is likely to intensify.